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The 7Ps of Marketing
Clean
April 22, 2021 03:44 AM PDT
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Proper Preparation & Planning Prevents Pretty Poor Performance was the first set of 7Ps that I learned.

When I moved from IT Support Engineer and Consultant in to Internet Marketing I learned about a different 7Ps, the 7Ps of Marketing:

Listen to learn about the 7Ps of Marketing and how they can improve your business.

There’s Google and then there’s the others
Clean
March 29, 2021 12:49 AM PDT
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I want to tell you that there are other search engines available and there may be excellent reasons for using them. Here's a look at the top search engines around the world

Ten Top Tips for SEO in 2021
Clean
March 02, 2021 09:04 AM PST
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Spend 10 minutes listening to my Podcast to learn how you can move your website higher in the search results

Are you selling the Sizzle?
Clean
February 11, 2021 02:53 AM PST
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Are you selling your sizzle?

I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue.

Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits).

So, are you selling your steak or are you selling your sizzle?

Passwords are not just for Christmas
Clean
December 15, 2020 01:46 AM PST
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Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds.

Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too.

Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their activity because they know that our minds will be on other things.

Is having a Responsive website enough?
Clean
November 10, 2020 02:22 AM PST
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Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc.

But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

Podcasting for beginners. Recording, editing and distributing a Podcast.
Clean
October 02, 2020 03:48 AM PDT
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Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

Boing, Boing, Boing. What’s the Bounce Rate?
Clean
September 07, 2020 02:01 AM PDT
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The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website.

And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on.

Do you know the Bounce Rate for your website and do you kow how to fix a poor one?

Have a listen - and learn.

GOOGLE ADS, VS FACEBOOK ADS VS LINKEDIN ADS – WHICH ONE WOULD YOU CHOOSE
Clean
July 22, 2020 08:18 AM PDT
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Google Ads, Facebook Ads, LinkedIn Ads are 3 of the top website advertising platforms - but which is the right one for your business and which one is the best?

14 SEO Myths that could ruin your chances with Google
Clean
July 02, 2020 03:38 AM PDT
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I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the keyword Meta Tag, keywords in the Meta Title Tag and Meta Description Tags and keywords liberally scattered throughout the content.

As things have changed, the number of SEO myths has grown and these are the ones that I most frequently encounter

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